Is Your Copy
Costing You Sales?
Get The Sales Copy Playbook and learn to write the kind of pages, posts, and emails that get people to stop scrolling and start buying.
Your Emails, Pages, & Posts Should Be Making You Money… But Are They?
You spend hours on your sales page. You obsess over your emails. You rewrite your Instagram captions three… four… five times.
Then you post it, send it, publish it. And... nothing happens.
No spike in sales.
No audience growth.
No comments or DMs.
What. The. F#&!
Here's What you need to understand:Writing Copy That Sounds Good And Copy That Sells Are Two Totally Different Skills.
Now ready for The good news?You Can Learn TO Write Copy That Sells in...The Sales Copy Playbook
Spend one afternoon with this playbook and you'll understand why some copy converts while most gets ignored… and the foundational frameworks that make people stop, read, and buy. So you can go from go from crickets → cash, using nothing but your words!
Note: All sales final. This is an instantly downloadable PDF.
Okay, Now Let’s Address The Big Hulking Elephant In The Room…
Do We Really Need To Learn Copywriting When We Have AI?
That depends. Do you just want to slap some words together and hope for the best?
Because while AI can generate a polished draft in seconds, you still need to be able to look at that draft and decide: Is this any good?
AI is a tool.
And a tool is only as good as the person using it.
If you don’t know what good copy looks like, how can you tell whether the AI output got it right or wrong?
How do you know what’s missing? What needs to change? Or whether it walks that thin line between compelling persuasion… and slimy salesman?
This is why the fundamentals still matter.
The best entrepreneurs aren't replacing copywriting with AI. They're combining the two. They know what great copy looks like first, then they use AI to create it faster.
That's exactly what this playbook teaches you to do. You'll learn the copy fundamentals first. Then you'll use AI to amplify those skills so you can create faster, without sacrificing quality or sales in the process.
How Does The Sales Copy Playbook Help You Write Copy That Converts?
Let’s Take A Peek Inside…
Part One:
Learn The Foundation
Before you touch a headline or a hook, you need to understand the psychology behind why people buy. So you can stop guessing what someone wants to hear and start writing from a place of conviction.
Here’s what’s inside:
The fastest way to lose a sale (and what to do instead)
The one question you must answer before you write a word
The research hack that makes your copy land 10x harder
The 3 questions every buyer is asking & how to answer them
How to prove you know what you're doing, even if you're just starting out
Ideal client profile worksheet so you know exactly who you’re writing to
By the end, you'll have a complete picture of your ideal buyer - what they want, what they fear, and exactly what they need to hear to say yes.
Part Two:
Learn The Craft
This is where you actually write the dang thing. In Part 2, you’ll discover the principles that earn attention, build trust, and move someone to action… without sounding salesy or sleazy.
Here’s what’s inside:
Why the writing style you were taught in school is killing your copy
How to find your written voice
8 habits that weaken your writing (and what to do instead)
How to minimize bounce rate & keep people reading
How to build a persuasive argument
The 3 editing passes to go from “rough draft” to “ready to publish”
3 plug-and-play sales email templates to use for your list
By the end, you'll have a complete system for writing copy that sounds like you and sells like crazy.
Part Three:
The Application
This is where you see the difference between “okay” copy and “okay take my money” copy.
Here's what's inside:
7 before-and-after copy edits so you can see what works applied in real time
A repeatable way to go from blank page to finished draft
40 swipe files with hooks, subject lines, CTAs, headlines, and offer descriptions (yours to steal, adapt, and make your own)
By the end, you won't just know the theory behind good copy. You'll have seen it built line by line. So you know exactly how to write and edit your own.
Bonus:
AI As A Tool
AI can help you write faster, but only if you know how to direct it. So in this section, you’ll use the copywriting fundamentals from Parts 1-3 to work with AI…
So you can get to a strong first draft faster.
Here's what's inside:
How to effectively prompt AI so it doesn’t sound generic
The trick to getting a usable draft the first time
How to use AI as an editor to refine your work
9 plug-and-play prompts that turn AI into a world-class copywriter for YOUR biz
By the end, you’ll be able to use AI as a tool to write faster… without sacrificing quality or authenticity in the process.
It Only Takes About 90 Minutes To Read From Start To Finish (Yes, I Timed It).
So Isn’t It Worth 90 Minutes Now To Build The Skill That Pays You Back Every Time You Use It?
Note: All sales final.
After Going Through This Playbook, You'll Be Able To:
Write Copy That Converts, Across A Variety Of Mediums
✓⃝
Make Your Audience Feel Like You're Reading Their Mind
✓⃝
✓⃝
✓⃝
Sell Without Feeling Sleazy, Anxious, Or Cringe-y
Use AI As A Tool, Not A Crutch
What You’re Really
Getting For $99.
Let’s just look at this logically. Your business needs copy to succeed. Your offer, website, emails, social media, sales pages, and launches all depend on it.
So then… who is writing it?
You can hire a professional copywriter for thousands. You can use AI (but only if you know how to direct it and improve what it gives you).
Or, for $99, you can learn the skill yourself.
And once you know how to write words that connect, persuade, and convert… you can apply it to every single offer, sales page, email, and post you make from here on out.
It’s a one-time investment for a lifetime skill.
One playbook.
90 minutes.
A skill that works for you, for life.
Pretty good deal for 99 bucks if you ask me.
Note: All sales final.
BUT THIS PRICE WON’T LAST
Since this is a brand new product, I’m giving early buyers the best deal. But the price will go up. It’s just a matter of time. So if you want to get in at the lowest possible cost (and honestly, who could resist those simple economics)... you need to act now.
“For the first time, I feel confident in myself”
Before working with Astrid, I was overflowing with ideas but had no clue how to turn them into something real. Astrid helped me organize my vision and create a business plan that actually felt aligned.
“I launched my first offer — and sold out!”
I’d been dreaming about launching my program for over a year but didn’t know where to start. Astrid guided me through every step with so much warmth and clarity. I finally launched — and my first round sold out!
“I traded chaos for calm — and my business took off.”
"I came to Astrid feeling completely overwhelmed. She helped me create systems that actually support my creativity instead of stifling it. My business finally feels like something that works for me, not against me."
“My business is thriving — and I have time for life again.”
"Working with Astrid has been transformative. I’m earning more, working less, and feeling more connected to my purpose than ever before. She helped me rebuild my business with intention.
KIND WORDS
from BEAUTIFUL CREATIVES
— Natasha H., Online Creator
— Sienna R., Designer
— Natalie K., Artist & Illustrator
— Julie S., Graphic Designer
If You Read This Far And Feel Even 1% Convinced…
That’s Because Of the Copy.
Let Me Show You How I Did It (And How You Can Do It Too)
bottom line?
Questions? We’ve got answers.
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The Sales Copy Playbook is a 77-page digital guide designed to show you how to write effective, converting sales copy across a variety of mediums.
It can be read on your own time, at your own pace (it takes 90 minutes to go through it from start to finish).
And it also includes downloadable worksheets, plug-and-play email frameworks, swipe files, and AI prompts to apply what you learn as you go. -
You don’t have to be a coach or a course creator. This is for anyone wants to make money from their words.
Maybe you have a brick and mortar store and you want to build your email list.
Maybe you’re an aspiring freelance writer and want to land some bigger ticket clients.
Maybe you just love the delicate art of selling through a screen.
The principles in this guide apply to anyone who is trying to get paid through their pages, posts, and emails. -
You can. And this guide will make you significantly better at it.
See, AI is only as good as the person directing it. If you can't tell the difference between copy that sells and copy that just sounds nice, you'll keep accepting outputs that don't convert. This teaches you to tell the difference.
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Both. If you're just starting out, this gives you the foundation to write copy that works from day one. If you've been at it for a while, this is the thing that finally shows you why what you're writing isn't landing as impactfully as it could be… and what to do about it.
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Since this is an instantly downloadable PDF, all sales are final.
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You can read the entire playbook in about 90 minutes.
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This playbook teaches the thinking and structure behind persuasive copy, which you can apply to all different mediums. Use these principles to write sales pages, emails, social captions, website copy, offer descriptions, ads, and launch messaging.
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Doesn’t matter. You don’t need to have a fully launched business to work on your copy.
In fact, learning this foundation before you write your website, sales page, or emails can save you from backtracking later -
We will email you access immediately after purchase.